Transport to a world where calm comes to life and imaginations take flight.
The ocean-sourced magnesium in Natural Vitality Calm provides a calming experience that is different for everyone. Whether it unfolds gradually or takes you by surprise, the sensation of calm is akin to being whisked away to a special, dare we suggest, magical realm.
Twitter Engagement
We prompted users on Twitter to share their most imaginative calm experiences. The best ideas were chosen and brought to life, creating a diverse tapestry of unique moments inspired by the pursuit of tranquility:
Owned Social
We showcased fantastical scenarios on Facebook through Live Photos. Users could activate the enchantment by pressing and holding on the photo, bringing it to life.
Instagram stories were crafted to seamlessly interrupt users' feeds, inviting them to indulge in moments of calm through brief breathing exercises.
Digital Banners
We strategically placed banners online places of stress, like WebMD
